AD Shoot

calendar_monthMay 18, 2026

We recently wrapped up an exciting new advertisement project with EKODA Productions, a creative hub known for its powerful visual storytelling. From a blank page to the final render, this commercial project was built on pure teamwork and a shared artistic vision.

The creative direction of the commercial was led by Priyanka Sohoria, who pulled double duty as both the scriptwriter and the director. Priyanka focused on creating a clear, relatable story that could connect with the audience instantly. On set, she guided the overall flow, ensuring every performance matched the exact mood and message of the script.

Behind the camera, Maaruf Bin Rafique took charge of the cinematography. Maaruf carefully designed the lighting and camera movements to give the advertisement a clean, polished, and professional look. Once the actual shoot wrapped up, he moved straight into the post-production phase, handling the editing and color grading to bring the final commercial together seamlessly.

No shoot is complete without the what happens behind the scenes. Chintu Nick served as the Assistant Director, keeping the set organized and ensuring the production stayed on track. Alongside his directorial duties, Chintu also captured the behind-the-scenes footage, documenting the candid moments, the problem-solving, and the collective energy of the crew when the main cameras weren't rolling.

Working with the talented team at EKODA Productions turned this commercial shoot into a smooth and incredibly rewarding experience, proving once again that a great collaborative crew makes all the difference.